At a glance
Info.
- Client: T-Mobile Nl
- Date: 2018
- Skills: Adobe Photoshop, Sublime text, javascript
- Keywords:HTML5 display advertising, animated banners, digital campaign
- location: amsterdam (NL)
Description.
All the conveniences of fixed telephony with the complete freedom of mobile, for entrepreneurs.
This was the lead message of the new campaign of T-Mobile for which we were asked to create a series of dynamic banners, for both desktop and mobile format, as well as social media ads( Linkads & SwipeAds for Facebook – Instagram Carousel Stories)
Deliverable sizes: 300x250px, 300x600px, 320x250px,320x240px, 336x280px, 970x250px.
The project was accomplished at BannerBazen studio.
Thuis project:
Large Rectangle (336×280)
Medium Rectangle (300×250)
Half Page (300×600)
Mobile Banner (320×250)
Mobile Banner (320×240)
Billboard (970×250)
Inkoop project:
Bouw project:
As we did for most of the T-Mobile projects,
we developed for this one as well, the social media campaign.
Below you can see part of the material.
Facebook Carousel Ads
For each one of the concepts (Thuis–Bouw–Inkoop) we created a series of carousel ads for Facebook feed.
The concept stays the same with the banner sets and each carousel set consists of three different frames.
The artworks follow the design recommendations and guidelines of Facebook Business. (i.e. 1080x1080px size, 20% text rule, jpg/png format, etc)
Facebook LinkAd
Based on the given material and the main message of the campaign we created three different LinkAds, correspond to each one of the concepts.
Recommended dimensions: 1200 x 628px.
Image text: no more than 20%,
Text: 125 characters.
Image file type: jpg or png
Carousel Ad for Instagram Stories
Similarly to Facebook ‘s Swipe Ads but in different sizes we ‘ve created three sets of Carousel stories for Instagram feed.
Recommended resolution: at least 1080 x 1080px
Minimum number of cards: 2
Image file type: jpg or png
- 2019 Elli Eleftheriadi