At a glance

The brand “Aika” was formed when Aikaterini Tapazidou decided to set up her own company out of her passion for fashion.

The aim of this brand was to establish new visual identity defined by elegance, mildness, and a joyful attitude. Aikaterini ’s love for nature and specially for the sea world gave her the main inspiration for this project. Hence, the colour palette is composed by mostly blue and white shades and the choice of the seahorse was not at all accidental ( as you will find out further down).

As our target was to give a strong emphasis on the hand element, I designed a handmade logo and we picked a font that reflects this attitude. The final result was to create a unique and friendly identity which represents the boho-romantic, elegant chic and alternative accessories of the Aika brand.