At a glance

Héliotrope is a boutique hotel located in Mitilene, Lesvos island in Greece. My main goal was to refresh its brand name by adjusting it to a more contemporary and elegant context without taking something out of its core personality.

Maintaining the existing concept of the logo, which represents the heliotrope flower, I designed a new trademark with a more clean and modern approach, while the golden and grayish colours were chosen to emphasize Heliotrope’s quality and status.

The dynamic serif typeface, in contrast with the more delicate logo and its golden details, are all applied harmoniously and compose the Heliotrope’s brand name .

All elements together complement the serious personality of the Brand through a clean and dynamic typeface style.